Everyone knows the written word can be a powerful thing. Less discussed — except perhaps among a distinct, proud, self-identifying group commonly known as typography or font nerds — is how a typeface choice can shape a reader’s feelings about the text’s meaning.
Typography is something we see every day. On our phones, on the subway, in magazines, on websites, on T-shirts, and on billboards. We’ve become so accustomed to looking at beautifully-designed, coherent text over the years that we instantly recognize when something doesn’t work.