marketing

sb-2015-strategy-business

09 Mar: Two Simple Concepts for Marketing Leaders

There are almost as many user paths to conversion as there are customers in your city, and your long-term goal is to become the authority in your industry and geography that consumers and search engines turn to. Google’s widely publicized concept of micro-moments has been questioned by some local SEOs for its possible oversimplification of consumer behavior. Nevertheless, I think it serves as a good, basic model for understanding how a variety of human needs (I want to do, know, buy something, or go somewhere) leads people onto the web.

blockchain

08 Mar: What is a blockchain, and why is it growing in popularity?

There are almost as many user paths to conversion as there are customers in your city, and your long-term goal is to become the authority in your industry and geography that consumers and search engines turn to. Google’s widely publicized concept of micro-moments has been questioned by some local SEOs for its possible oversimplification of consumer behavior. Nevertheless, I think it serves as a good, basic model for understanding how a variety of human needs (I want to do, know, buy something, or go somewhere) leads people onto the web.

uncertainty advantage

06 Mar: The Uncertainty Advantage

There are almost as many user paths to conversion as there are customers in your city, and your long-term goal is to become the authority in your industry and geography that consumers and search engines turn to. Google’s widely publicized concept of micro-moments has been questioned by some local SEOs for its possible oversimplification of consumer behavior. Nevertheless, I think it serves as a good, basic model for understanding how a variety of human needs (I want to do, know, buy something, or go somewhere) leads people onto the web.

profit

27 Feb: Turn a Growth Bump into a Boon

There are almost as many user paths to conversion as there are customers in your city, and your long-term goal is to become the authority in your industry and geography that consumers and search engines turn to. Google’s widely publicized concept of micro-moments has been questioned by some local SEOs for its possible oversimplification of consumer behavior. Nevertheless, I think it serves as a good, basic model for understanding how a variety of human needs (I want to do, know, buy something, or go somewhere) leads people onto the web.

millennial workplace

20 Feb: Want To Inspire A Millennial Driven Workplace, Let Them Travel

There are almost as many user paths to conversion as there are customers in your city, and your long-term goal is to become the authority in your industry and geography that consumers and search engines turn to. Google’s widely publicized concept of micro-moments has been questioned by some local SEOs for its possible oversimplification of consumer behavior. Nevertheless, I think it serves as a good, basic model for understanding how a variety of human needs (I want to do, know, buy something, or go somewhere) leads people onto the web.

valentines spending

13 Feb: Valentine’s Day Celebrants Spending Less

There are almost as many user paths to conversion as there are customers in your city, and your long-term goal is to become the authority in your industry and geography that consumers and search engines turn to. Google’s widely publicized concept of micro-moments has been questioned by some local SEOs for its possible oversimplification of consumer behavior. Nevertheless, I think it serves as a good, basic model for understanding how a variety of human needs (I want to do, know, buy something, or go somewhere) leads people onto the web.

cre8tiveworx-authenticity

14 Nov: How to Achieve Authenticity in Your Marketing

On my sales calls lately, I’ve been asking people to tally each time I use a buzzword. At the end of the call, I ask for a report, and for every buzzword I said, that’s one less peanut M&M I allow myself to eat.
I started doing this because I was genuinely fed up with all the words and phrases we use every day that make us sound more like robots than actual humans. At some point, it became commonplace to suppress our humanity at work. And when we can break through that (one tallied-and-replaced buzzword at a time), we can restore some of the personality that makes our interactions more authentic.