industry content


29 Aug: Google AdWords Conversion Tracking Explained

Google Adwords conversion tracking is vital because it’s the most important collection of information needed for improving your AdWords account. Adwords conversion tracking records how many conversions your site has received in total, the specific keywords that are converting, and the specific ad copy that is converting. When armed with conversion tracking data, you can improve the efficiency of your campaigns, and drive more conversions at a lower cost.


08 Aug: Why Should I Care about Typography Exactly?

Typography is something we see every day. On our phones, on the subway, in magazines, on websites, on T-shirts, and on billboards. We’ve become so accustomed to looking at beautifully-designed, coherent text over the years that we instantly recognize when something doesn’t work.


26 Jul: Why Your eCommerce Sales Page Design is Sinking Conversion Rates

Does your website have a conversion rate problem? You’ve invested serious time, money and energy into building the perfect site and driving website traffic. You’ve fine-tuned your PPC campaigns. Site traffic is up 450% over last year! But your bounce rate is high and conversions are low. So what gives? While the specific problems underlying your low conversion rate can vary, these problems all come back to one central issue: bad website sales page design. Whether you’re selling artisan soaps, Hawaiian vacation packages, water filters, or office supplies, the final sale all comes back to one thing: transaction ease. Whether it’s a confusing checkout process or slow inventory search, if your website design ends up complicating the sales process, your customers are just a few clicks away from the competition.