industry content


07 Nov: Here Is Why You Should Be Running Native Ads

There are multiple options when it comes to attracting customers online – promoted social media posts, pay-per-click ads and banner advertising are just a few options to throw your advertising budget at. While these are all very effective, there is another option that you should consider – native advertising.


31 Oct: Important Facts Regarding Website Design for Small Businesses

The debate over the importance of website design for small businesses is long over, and we decided to jump straight to the point. Website design has so many tricky parts that, if not addressed properly, it can massively diminish the effectiveness of your website. We compiled a short list of details that deserve your attention. The list is not graded and there are no parts that are more important than the others.


24 Oct: Making digital marketing strategy work

Adapting to the ongoing digitisation of the economy is arguably the most challenging transformation every business is currently facing. Digital tools and trends are invading the business environment faster than companies can react, provoking significant changes in the way we communicate, consume, work, buy and sell.


10 Oct: Listen up: Branding still matters

As with many social consumers, in making this shopping decision I turned to my friends on Facebook. The recommendations varied with many pointing to big players such as Beats by Dre and other well-known brands. Ultimately I decided to go with a lesser known but well-rated brand — Status.


19 Sep: Real World Problem Solving: The sound of gold — Paralympics 2016

What does gold sound like? If you followed the 2016 Paralympics, which ended this Sunday, Sept. 18, you may have observed some medalists on the podium shaking their medals next to their ears. This year’s medals, the product of an innovatively inclusive effort to provide enhanced sensory experiences for Paralympic athletes with visual impairments, were uniquely designed to produce sound when shaken.