Fear of failure is a topic that Leticia Gonçalves, president of Monsanto Europe, is passionate about. She faced such fears years ago while working for Monsanto in her home country of Brazil. In 2006, Gonçalves was asked to take on a management job at corporate headquarters in St. Louis, but she balked. “I didn’t think I was competent enough,” she recalls. Sleepless nights, butterflies in the stomach, and long talks with her husband, a lawyer who would have to give up his practice, finally yielded a decision to say yes.
High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands alike strive to obtain the first organic listing in search results because of the lucrative traffic and lead opportunities that are associated with this position.
Corban Addison, author, attorney, activist, traveler and humanitarian, explains the lasting impact the world’s most powerful companies have had by committing themselves to global good.
Trends, like rainstorms, can be fairly easy to predict. You look at the current conditions on the radar screen, consider their proximity and can pretty much nail where and when the rain will fall.
When America’s first star TV chef, Julia Child, demonstrated the use of a wire whisk on her 1960’s cooking show, the city of Pittsburgh sold out of them. Pennsylvanians may well have owned a few of these implements prior to the show’s air date, but probably didn’t spend a lot of time thinking about them. After the show, however, wire whisks were on everyone’s mind and they simply had to have one. Call it a retro micro-moment, and imagine consumers jamming the lines of rotary phones or hoofing it around town in quest of this gleaming gadget … then zoom up to the present and see us all on our mobile devices.
Developing a social media strategy isn’t exactly a task for the faint of heart. It takes research, time, and effort to craft an effective approach. And with the number of variables you face in the process, one successful campaign doesn’t automatically translate to future success.
Myth #1: If your citations don’t include your suite number, you should stop everything you’re doing and fix this ASAP.
Metaphors matter. Explaining the meaning of one thing by referring to it in the familiar terminology of another shapes how we comprehend the world.
What do Spanx founder Sara Blakely, AOL co-founder Steve Case, and Dell’s founder Michael Dell all have in common? Besides running their own powerhouse companies, they were also all winners of the Ernst & Young Entrepreneur of the Year Award–in 2002, 1994, and 1989, respectively.
On my sales calls lately, I’ve been asking people to tally each time I use a buzzword. At the end of the call, I ask for a report, and for every buzzword I said, that’s one less peanut M&M I allow myself to eat.
I started doing this because I was genuinely fed up with all the words and phrases we use every day that make us sound more like robots than actual humans. At some point, it became commonplace to suppress our humanity at work. And when we can break through that (one tallied-and-replaced buzzword at a time), we can restore some of the personality that makes our interactions more authentic.