26 Jul: Why Your eCommerce Sales Page Design is Sinking Conversion Rates

Does your website have a conversion rate problem? You’ve invested serious time, money and energy into building the perfect site and driving website traffic. You’ve fine-tuned your PPC campaigns. Site traffic is up 450% over last year! But your bounce rate is high and conversions are low. So what gives? While the specific problems underlying your low conversion rate can vary, these problems all come back to one central issue: bad website sales page design. Whether you’re selling artisan soaps, Hawaiian vacation packages, water filters, or office supplies, the final sale all comes back to one thing: transaction ease. Whether it’s a confusing checkout process or slow inventory search, if your website design ends up complicating the sales process, your customers are just a few clicks away from the competition.