Developing a social media strategy isn’t exactly a task for the faint of heart. It takes research, time, and effort to craft an effective approach. And with the number of variables you face in the process, one successful campaign doesn’t automatically translate to future success.
Adapting to the ongoing digitisation of the economy is arguably the most challenging transformation every business is currently facing. Digital tools and trends are invading the business environment faster than companies can react, provoking significant changes in the way we communicate, consume, work, buy and sell.
Only one out of five organizations globally have implemented a digital strategy that encompasses the whole company, according to a new report released by SAP SE (NYSE: SAP) and The Economist Intelligence Unit (EIU).