reframing failure

06 Feb: Reframing Failure

Fear of failure is a topic that Leticia Gonçalves, president of Monsanto Europe, is passionate about. She faced such fears years ago while working for Monsanto in her home country of Brazil. In 2006, Gonçalves was asked to take on a management job at corporate headquarters in St. Louis, but she balked. “I didn’t think I was competent enough,” she recalls. Sleepless nights, butterflies in the stomach, and long talks with her husband, a lawyer who would have to give up his practice, finally yielded a decision to say yes.


30 Jan: Do organic keyword rankings matter anymore?

High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands alike strive to obtain the first organic listing in search results because of the lucrative traffic and lead opportunities that are associated with this position.