There are multiple options when it comes to attracting customers online – promoted social media posts, pay-per-click ads and banner advertising are just a few options to throw your advertising budget at. While these are all very effective, there is another option that you should consider – native advertising.
The debate over the importance of website design for small businesses is long over, and we decided to jump straight to the point. Website design has so many tricky parts that, if not addressed properly, it can massively diminish the effectiveness of your website. We compiled a short list of details that deserve your attention. The list is not graded and there are no parts that are more important than the others.
Adapting to the ongoing digitisation of the economy is arguably the most challenging transformation every business is currently facing. Digital tools and trends are invading the business environment faster than companies can react, provoking significant changes in the way we communicate, consume, work, buy and sell.
Only one out of five organizations globally have implemented a digital strategy that encompasses the whole company, according to a new report released by SAP SE (NYSE: SAP) and The Economist Intelligence Unit (EIU).
As with many social consumers, in making this shopping decision I turned to my friends on Facebook. The recommendations varied with many pointing to big players such as Beats by Dre and other well-known brands. Ultimately I decided to go with a lesser known but well-rated brand — Status.
I get it. I understand how brutal it can be—trying to market your small business in a world of billion-dollar businesses and multi-million dollar marketing budgets.
In case you missed it, Google very recently announced that Penguin is now part of their core algorithm. So, what does that actually mean for your website?
What does gold sound like? If you followed the 2016 Paralympics, which ended this Sunday, Sept. 18, you may have observed some medalists on the podium shaking their medals next to their ears. This year’s medals, the product of an innovatively inclusive effort to provide enhanced sensory experiences for Paralympic athletes with visual impairments, were uniquely designed to produce sound when shaken.
In 2017, digital ad spending in the United States will exceed TV ad spending for the first time. And, by 2020, marketers will spend 36 percent more on digital than on TV. Those predictions are a powerful testament to the importance digital advertising has in modern marketing.
Everyone knows the written word can be a powerful thing. Less discussed — except perhaps among a distinct, proud, self-identifying group commonly known as typography or font nerds — is how a typeface choice can shape a reader’s feelings about the text’s meaning.