In case you missed it, Google very recently announced that Penguin is now part of their core algorithm. So, what does that actually mean for your website?
What does gold sound like? If you followed the 2016 Paralympics, which ended this Sunday, Sept. 18, you may have observed some medalists on the podium shaking their medals next to their ears. This year’s medals, the product of an innovatively inclusive effort to provide enhanced sensory experiences for Paralympic athletes with visual impairments, were uniquely designed to produce sound when shaken.
In 2017, digital ad spending in the United States will exceed TV ad spending for the first time. And, by 2020, marketers will spend 36 percent more on digital than on TV. Those predictions are a powerful testament to the importance digital advertising has in modern marketing.
Everyone knows the written word can be a powerful thing. Less discussed — except perhaps among a distinct, proud, self-identifying group commonly known as typography or font nerds — is how a typeface choice can shape a reader’s feelings about the text’s meaning.