Google Adwords conversion tracking is vital because it’s the most important collection of information needed for improving your AdWords account. Adwords conversion tracking records how many conversions your site has received in total, the specific keywords that are converting, and the specific ad copy that is converting. When armed with conversion tracking data, you can improve the efficiency of your campaigns, and drive more conversions at a lower cost.
A website redesign is an extremely important initiative that requires a large investment of your firm’s time, money and resources—and should be approached strategically. Choosing a web agency for your firm to partner with on a website redesign is a critical decision; one that shouldn’t be made without the proper considerations.
Watching the Olympics, you may have noticed medalists standing on the podium holding a little object instead of the traditional floral bouquet. That trophy-like tchotchke is actually a sculpture of the official Rio Olympics logo, which also happens to be the first 3D logo in the history of the Games.
Typography is something we see every day. On our phones, on the subway, in magazines, on websites, on T-shirts, and on billboards. We’ve become so accustomed to looking at beautifully-designed, coherent text over the years that we instantly recognize when something doesn’t work.
The media world for months has been all Facebook, Donald Trump and ad blocking, so why would the past week in digital marketing be any different? Check out these eight data points that jumped off the page during the past several days.