2016 August


29 Aug: Google AdWords Conversion Tracking Explained

Google Adwords conversion tracking is vital because it’s the most important collection of information needed for improving your AdWords account. Adwords conversion tracking records how many conversions your site has received in total, the specific keywords that are converting, and the specific ad copy that is converting. When armed with conversion tracking data, you can improve the efficiency of your campaigns, and drive more conversions at a lower cost.


08 Aug: Why Should I Care about Typography Exactly?

Typography is something we see every day. On our phones, on the subway, in magazines, on websites, on T-shirts, and on billboards. We’ve become so accustomed to looking at beautifully-designed, coherent text over the years that we instantly recognize when something doesn’t work.