News.

  • Adland reported that global brands are finally are shunning Google advertising. In many news sources around the web, people have made their opinions heard about this development – which seems to have come as a surprise to the people who relied on the Google-machine the most for their income. What happened is so simple to […]

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  • There is nothing so useful for a leading-edge thinker as a succinct idea, stated plainly and simply, that makes your practice better. For people in marketing — and, really, for everyone else in business as well — some of the most valuable nuggets have to do with customer relationships. Customers are not always who you […]

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  • Last year, Ripple Labs, creator of the virtual currency XRP, was fined $0.7 million (~£540,000) by the US Financial Crimes Enforcement Network for violating regulations concerning money laundering. Some observers cite this as the moment cryptocurrencies shaved off their startup hipster beards, put on a tie, and went mainstream. Being fined by a regulator means […]

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  • In 2008, at the height of the global recession, Hyundai Motor Company, like all other auto companies, was reeling from the sharp drop-off in vehicle sales. Fearful of losing their jobs and dismayed by the sudden plunge in the value of their homes, consumers were in no mood to consider big-ticket purchases that would take […]

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  • After Kate Middleton was photographed in a pair of nude high-heeled shoes, the Marks & Spencer look-alikes flew off the shelves, making them one of the company’s best-selling products of all time. And when a video clip of Barack Obama singing Al Green’s “Let’s Stay Together” went viral, sales of the song skyrocketed. In the […]

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