News.

  • Imagine if your Executive Creative Director pulled you into his office and said “Hey dude, we’re only interested in making creative that gets a ton of views and earned media so from now on I’m only going to start paying you if your ads register more than three million hits on social media sites and […]

    Continue reading
  • Adland reported that global brands are finally are shunning Google advertising. In many news sources around the web, people have made their opinions heard about this development – which seems to have come as a surprise to the people who relied on the Google-machine the most for their income. What happened is so simple to […]

    Continue reading
  • There is nothing so useful for a leading-edge thinker as a succinct idea, stated plainly and simply, that makes your practice better. For people in marketing — and, really, for everyone else in business as well — some of the most valuable nuggets have to do with customer relationships. Customers are not always who you […]

    Continue reading